English Defence League's protest
against militant Islam
Bobbie Atkinson October 2015
The English Defence League members were extremely passionate about their beliefs, and showed this using vision as a sensory marketing technique. This came across very strong as they were showing angry facial expressions, holding large banners with the English Flag on and using their bodies in an aggressive manner against the locals of Scarborough. They brought a lot of attention to themselves as they wanted however it came across in a very negative way.
The English Defence League members were extremely passionate about their beliefs, and showed this using vision as a sensory marketing technique. This came across very strong as they were showing angry facial expressions, holding large banners with the English Flag on and using their bodies in an aggressive manner against the locals of Scarborough. They brought a lot of attention to themselves as they wanted however it came across in a very negative way.
On Saturday the 17th of October the EDL political party brought themselves to Scarborough, to discriminate against the none English citizens. They did this through a street protest in hope of converting the opinions of the English locals in Scarborough.
This is an example of experiential marketing as the protesters used many marketing techniques when trying to promote their party. It was clear throughout the protest that sensory marketing was used. Vision and hearing were the main senses focused on, they were used in a way that the consumers so to speak would have noticed straight away.
Hearing was the other main sense used throughout the protest, this was because of the amount of shouting and discriminative language used. The EDL group used intensity of a way of trying to get people to adapt to their opinions, instead of calmly sharing them. Instead they decided to abuse, attack, shout and offend anyone that had a different opinion to theirs.
This is an example of bad marketing as instead of promoting their group in a positive way, they offended most people in Scarborough. The protest also resulted in most of the English Defence League getting arrested and the others forced out of Scarborough by the locals. This example shows that intensity is not always the best way to try adapt people to your way of thinking, especially if it offends people in the process.
Here is a link showing a demo posted to the EDL Facebook page from the protest in Scarborough:
https://www.facebook.com/EnglishDefenceLeagueLincolnshireDivision/videos/910689965685411/
This is an example of experiential marketing as the protesters used many marketing techniques when trying to promote their party. It was clear throughout the protest that sensory marketing was used. Vision and hearing were the main senses focused on, they were used in a way that the consumers so to speak would have noticed straight away.
Hearing was the other main sense used throughout the protest, this was because of the amount of shouting and discriminative language used. The EDL group used intensity of a way of trying to get people to adapt to their opinions, instead of calmly sharing them. Instead they decided to abuse, attack, shout and offend anyone that had a different opinion to theirs.
This is an example of bad marketing as instead of promoting their group in a positive way, they offended most people in Scarborough. The protest also resulted in most of the English Defence League getting arrested and the others forced out of Scarborough by the locals. This example shows that intensity is not always the best way to try adapt people to your way of thinking, especially if it offends people in the process.
Here is a link showing a demo posted to the EDL Facebook page from the protest in Scarborough:
https://www.facebook.com/EnglishDefenceLeagueLincolnshireDivision/videos/910689965685411/
This rating has been chosen as despite the senses being stimulated and people's attention being caught the protest did not change anyone's opinion and only had negative results.
Well wrote. Obviously controversial yet wrote in the right way!
ReplyDeleteWell wrote. Obviously controversial yet wrote in the right way!
ReplyDeleteI was in town that day, this blog describes it perfectly.
ReplyDelete